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Cambridge IGCSE Business Studies practice

Paper 1 structured question: Marketing, competition and the customer

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Attempt questionMarketing, competition and the customer revisionRevise the key idea

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Marketing, competition and the customer

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Paper 1Short Answer and Data Response1 marks

A company is launching a new product and wants to ensure it meets customer needs.

Description

Understanding Customer Needs

The company conducted surveys and focus groups to gather information about customer preferences and expectations for the new product.

  1. a

    State one method the company used to understand customer needs.

    Aim for approximately 1 distinct marking point.

    [1]

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Paper 1 structured question: Marketing, competition and the customer

Paper 1Short Answer and Data Response3 marks

Description

Improving Customer Loyalty

The business plans to implement a loyalty program that rewards repeat customers with discounts and exclusive offers.

  1. a

    Explain how a loyalty program can help improve customer loyalty.

    Aim for approximately 3 distinct marking points.

    [3]