Cambridge IGCSE Business Studies practice

Paper 1 structured question: Marketing, competition and the customer

Try the question first, then check the answer and practise the same topic again.

At a glance

Paper

Marks

Topic

Marketing, competition and the customer

Exam-style question

Try this first

Paper 1Short Answer and Data Response3 marks

A business wants to improve customer loyalty.

Description

The business plans to implement a loyalty program that rewards repeat customers with discounts and exclusive offers.

a
Explain how a loyalty program can help improve customer loyalty.
Your answer
Aim for approximately 3 distinct marking points.
[3]

0 of 1 part answered

Answer every part before opening the mark scheme.

Common mistake

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Flashcard 1 of 6

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Paper 1Short Answer and Data Response1 marks

Description

The company conducted surveys and focus groups to gather information about customer preferences and expectations for the new product.

a
State one method the company used to understand customer needs.
Your answer
Aim for approximately 1 distinct marking point.
[1]