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Cambridge IGCSE Business Studies practice

What is a key purpose of marketing?

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Show answerMarketing, competition and the customer revisionRevise the key idea

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MCQ

Type

cambridge_mcq

Style

Topic

Marketing, competition and the customer

Exam-style question

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What is a key purpose of marketing?.

  1. A.To increase production costs
  2. B.To understand customer needs
  3. C.To reduce employee turnover
  4. D.To limit competition

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Paper 1 structured question: Marketing, competition and the customer

Paper 1Short Answer and Data Response1 marks

Description

Understanding Customer Needs

The company conducted surveys and focus groups to gather information about customer preferences and expectations for the new product.

  1. a

    State one method the company used to understand customer needs.

    Aim for approximately 1 distinct marking point.

    [1]