Question detail
SolarSprout serves online shoppers while training staff; the case evidence includes customer retention of ?4,283, sales of 423 units, and a 8% change in costs or demand. Which option best applies Explain benefits of good customer service, including customer satisfaction, loyalty, increased spend and profitability?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
Good customer services
Question
- A. Use profitability, customer service, loyalty to judge cash inflow, employees impact, and the business objective in Customer service methods and impacts.
- B. Give only a definition of Good customer services without using the case evidence.
- C. Treat stakeholders and shareholders as identical and ignore the effect on employees.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use profitability, customer service, loyalty to judge cash inflow, employees impact, and the business objective in Customer service methods and impacts.
Explanation
This answer fits the scenario because Use profitability, customer service, loyalty to judge cash inflow, employees impact, and the business objective in Customer service methods and impacts. The case evidence gives ?5,783, 423 units, and 8%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse stakeholders and shareholders, miss the employees, or ignore the business objective.
Common mistake
Customer service methods and impacts common mistake 1
Giving a vague answer instead of directly addressing: Explain benefits of good customer service, including customer satisfaction, loyalty, increased spend and profitability..
Answer by clearly explaining how to explain benefits of good customer service, including customer satisfaction, loyalty, increased spend and profitability..
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