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Good customer services key terms
Study Good customer services with curriculum-aligned Key Terms resources, practice links, and exam-focused support.
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key terms
Resource type
Topic
Good customer services
Key terms
After‑sales service
Support provided after a purchase, including customer support, returns, warranties, and loyalty programmes, aimed at maintaining satisfaction and encouraging repeat business.
Profitability
Profitability is the ability of a business to generate profit, calculated as revenue minus total costs.
Word of mouth
The informal communication between customers about their experiences with a product or service, which can influence others’ purchasing decisions.
Customer loyalty programme
A structured system that rewards repeat customers with points, discounts, or exclusive offers to encourage ongoing engagement.
Customer Relationship Management (CRM)
A technology system that stores customer data and interactions to improve service, personalise communication, and support decision‑making.
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