BrightBake serves premium buyers while launching a product; the case evidence includes labour productivity of ?3,976, sales of 931 units, and a 33% change in costs or demand. Recommend how the business should respond to Explain the difference between internal and external recruitment and analyse benefits and drawbacks of each.

Structure the judgement carefully. Apply external recruitment, recruitment to BrightBake serves premium buyers while launching a product, then explain how the decision changes net profit margin, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for managers, uses figures such as ?7,376 or 33%, and reaches a supported judgement based on the business objective.

Start with the business context. This explanation is anchored to Recruitment and selection and Recruitment and selection of employees because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates revenue and profit, which helps the final judgement stay precise.