Question detail
CraftCrate serves commuters while opening a second outlet; the case evidence includes net profit margin of ?8,135, sales of 430 units, and a 42% change in costs or demand. Which option best applies Explain how satisfying customer needs can increase sales, support the marketing mix, avoid costly mistakes and improve competitiveness?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
Identifying and understanding customers
Question
- A. Use sales, marketing mix, customer needs to judge gross profit margin, shareholders impact, and the business objective in Customer needs.
- B. Give only a definition of Identifying and understanding customers without using the case evidence.
- C. Treat gross and net profit as identical and ignore the effect on shareholders.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use sales, marketing mix, customer needs to judge gross profit margin, shareholders impact, and the business objective in Customer needs.
Explanation
This is the best-supported choice because Use sales, marketing mix, customer needs to judge gross profit margin, shareholders impact, and the business objective in Customer needs. The case evidence gives ?9,635, 430 units, and 42%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse gross and net profit, miss the shareholders, or ignore the business objective.
Common mistake
Customer needs common mistake 1
Giving a vague answer instead of directly addressing: Explain how satisfying customer needs can increase sales, support the marketing mix, avoid costly mistakes and improve competitiveness..
Answer by clearly explaining how to explain how satisfying customer needs can increase sales, support the marketing mix, avoid costly mistakes and improve competitiveness..
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