Identifying and understanding customers common mistakes

Common mistakes

• Customer needs common mistake 1

  Giving a vague answer instead of directly addressing: Explain why businesses identify and satisfy customer needs..

  Fix itAnswer by clearly explaining how to explain why businesses identify and satisfy customer needs..

• Do not turn customer needs into a generic Identifying and understanding customers point

  A weak response about BeanBarn defines customer needs but gives no link to average transaction value, ?8,432, or the local community. It may also confuse internal finance versus external finance.

  Fix itStart with the business evidence, explain how Customer needs changes the decision, then judge whether the benefit outweighs the cost or risk for BeanBarn. Separate internal finance versus external finance before writing the final recommendation.

• Do not turn customer needs into a generic Identifying and understanding customers point

  A weak response about PixelPrint defines customer needs but gives no link to capacity utilisation, ?6,303, or the shareholders. It may also confuse stakeholder needs versus shareholder returns.

  Fix itStart with the business evidence, explain how Customer needs changes the decision, then judge whether the benefit outweighs the cost or risk for PixelPrint. Separate stakeholder needs versus shareholder returns before writing the final recommendation.

• Customer needs common mistake 1

  Giving a vague answer instead of directly addressing: Explain how satisfying customer needs can increase sales, support the marketing mix, avoid costly mistakes and improve competitiveness..

  Fix itAnswer by clearly explaining how to explain how satisfying customer needs can increase sales, support the marketing mix, avoid costly mistakes and improve competitiveness..

• Do not turn sales, marketing mix, customer needs into a generic Identifying and understanding customers point

  A weak response about BeanBarn defines sales, marketing mix, customer needs but gives no link to gross profit margin, ?6,520, or the suppliers. It may also confuse cash flow versus profit.

  Fix itStart with the business evidence, explain how Customer needs changes the decision, then judge whether the benefit outweighs the cost or risk for BeanBarn. Separate cash flow versus profit before writing the final recommendation.

• Do not turn sales, marketing mix, customer needs into a generic Identifying and understanding customers point

  A weak response about RiverRun Catering defines sales, marketing mix, customer needs but gives no link to break-even output, ?10,546, or the finance manager. It may also confuse break-even output versus profit.

  Fix itStart with the business evidence, explain how Customer needs changes the decision, then judge whether the benefit outweighs the cost or risk for RiverRun Catering. Separate break-even output versus profit before writing the final recommendation.