Study resource

Identifying and understanding customers common mistakes

Use these common mistakes for Identifying and understanding customers in AQA Business 8132. The page is built from approved learning objectives for this topic and links back to the wider unit, topic hub, and related revision assets.

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common mistakes

Resource type

Topic

Identifying and understanding customers

AQAGCSEBusinessMarketing

Common mistakes

  • Customer needs common mistake 1

    Giving a vague answer instead of directly addressing: Explain why businesses identify and satisfy customer needs..

    Answer by clearly explaining how to explain why businesses identify and satisfy customer needs..

  • Do not turn customer needs into a generic Identifying and understanding customers point

    A weak response about BeanBarn defines customer needs but gives no link to average transaction value, ?8,432, or the local community. It may also confuse internal finance versus external finance.

    Start with the business evidence, explain how Customer needs changes the decision, then judge whether the benefit outweighs the cost or risk for BeanBarn. Separate internal finance versus external finance before writing the final recommendation.

  • Do not turn customer needs into a generic Identifying and understanding customers point

    A weak response about PixelPrint defines customer needs but gives no link to capacity utilisation, ?6,303, or the shareholders. It may also confuse stakeholder needs versus shareholder returns.

    Start with the business evidence, explain how Customer needs changes the decision, then judge whether the benefit outweighs the cost or risk for PixelPrint. Separate stakeholder needs versus shareholder returns before writing the final recommendation.

  • Customer needs common mistake 1

    Giving a vague answer instead of directly addressing: Explain how satisfying customer needs can increase sales, support the marketing mix, avoid costly mistakes and improve competitiveness..

    Answer by clearly explaining how to explain how satisfying customer needs can increase sales, support the marketing mix, avoid costly mistakes and improve competitiveness..

  • Do not turn sales, marketing mix, customer needs into a generic Identifying and understanding customers point

    A weak response about BeanBarn defines sales, marketing mix, customer needs but gives no link to gross profit margin, ?6,520, or the suppliers. It may also confuse cash flow versus profit.

    Start with the business evidence, explain how Customer needs changes the decision, then judge whether the benefit outweighs the cost or risk for BeanBarn. Separate cash flow versus profit before writing the final recommendation.

  • Do not turn sales, marketing mix, customer needs into a generic Identifying and understanding customers point

    A weak response about RiverRun Catering defines sales, marketing mix, customer needs but gives no link to break-even output, ?10,546, or the finance manager. It may also confuse break-even output versus profit.

    Start with the business evidence, explain how Customer needs changes the decision, then judge whether the benefit outweighs the cost or risk for RiverRun Catering. Separate break-even output versus profit before writing the final recommendation.

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