Study resource
Identifying and understanding customers exam tips
Study Identifying and understanding customers with curriculum-aligned Exam Tips resources, practice links, and exam-focused support.
At a glance
exam tips
Resource type
Topic
Identifying and understanding customers
AqaGcseBusinessMarketing
Exam tips
Use the PESTLE framework when analysing customer needs
Consider political, economic, social, technological, legal, and environmental factors that influence what customers want.
PESTLE helps uncover external drivers of customer needs, ensuring a comprehensive analysis.
Use the 4Ps to structure your answer
When answering questions about customer needs, start by explaining how the product meets those needs, then discuss how price, place and promotion support the product.
This framework ensures you cover all aspects of the marketing mix and shows a clear link between customer needs and business outcomes.
Related topics