Verified curriculum practice

Identifying and understanding customers answer explanations

Review worked answers and explanations for Identifying and understanding customers. Questions are built from approved learning objectives for AQA GCSE Business.

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Marketing

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Question 1

PeakPods serves price-sensitive customers while using retained profit; the case evidence includes break-even output of ?3,128, sales of 123 units, and a 33% change in costs or demand. Which option best applies Explain why businesses identify and satisfy customer needs?