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Identifying and understanding customers key terms
Study Identifying and understanding customers with curriculum-aligned Key Terms resources, practice links, and exam-focused support.
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key terms
Resource type
Topic
Identifying and understanding customers
AqaGcseBusinessMarketing
Key terms
Customer needs
The specific wants, desires, or problems that customers aim to satisfy through a product or service.
Marketing mix
The set of controllable factors – product, price, place and promotion – that a business uses to influence customer demand and achieve its marketing objectives.
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