Question detail
CycleNest serves tourists while improving quality control; the case evidence includes average order value of ?8,205, sales of 270 units, and a 10% change in costs or demand. Which option best applies Explain why businesses identify and satisfy customer needs?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
Identifying and understanding customers
Question
- A. Use customer needs to judge gross profit margin, suppliers impact, and the business objective in Customer needs.
- B. Give only a definition of Identifying and understanding customers without using the case evidence.
- C. Treat internal and external finance as identical and ignore the effect on suppliers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use customer needs to judge gross profit margin, suppliers impact, and the business objective in Customer needs.
Explanation
The answer is commercially strongest because Use customer needs to judge gross profit margin, suppliers impact, and the business objective in Customer needs. The case evidence gives ?9,705, 270 units, and 10%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse internal and external finance, miss the suppliers, or ignore the business objective.
Common mistake
Customer needs common mistake 1
Giving a vague answer instead of directly addressing: Explain why businesses identify and satisfy customer needs..
Answer by clearly explaining how to explain why businesses identify and satisfy customer needs..
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