Study resource
Segmentation study guide
Study Segmentation with curriculum-aligned Study Guide resources, practice links, and exam-focused support.
At a glance
study guide
Resource type
Topic
Segmentation
Study guide overview
Segmentation: study guide
Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers (known as segments) based on shared characteristics such as demographics, psychographics, behaviour or geography. The process o
Market segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers (known as segments) based on shared characteristics such as demographics, psychographics, behaviour or geography.
The process of dividing a broad consumer market into subgroups of consumers with shared characteristics.
Exam practice
- Which of the following best describes the purpose of segmentation in marketing?
- Explain how a small manufacturer could use geographic segmentation to target customers in a new region.
- Which of the following is a primary reason businesses segment markets by gender, age, location and income?
- Explain how a small manufacturer might use income segmentation to decide on a pricing strategy for a new product.
Ready to practise?
Choose your next step
Use the study guide for understanding, then switch into an active revision mode.
Related topics