Question detail
RiverRun Catering serves online shoppers while training staff; the case evidence includes customer retention of ?10,660, sales of 375 units, and a 29% change in costs or demand. Which option best applies Analyse techniques businesses use to provide good customer service?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
Good customer services
Question
- A. Use customer service to judge capacity utilisation, customers impact, and the business objective in Customer service methods and impacts.
- B. Give only a definition of Good customer services without using the case evidence.
- C. Treat margin and markup as identical and ignore the effect on customers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use customer service to judge capacity utilisation, customers impact, and the business objective in Customer service methods and impacts.
Explanation
The option is correct because Use customer service to judge capacity utilisation, customers impact, and the business objective in Customer service methods and impacts. The case evidence gives ?12,160, 375 units, and 29%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse margin and markup, miss the customers, or ignore the business objective.
Common mistake
Customer service methods and impacts common mistake 1
Giving a vague answer instead of directly addressing: Analyse techniques businesses use to provide good customer service..
Answer by clearly explaining how to analyse techniques businesses use to provide good customer service..
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