Question detail
CycleNest serves online shoppers while training staff; the case evidence includes customer retention of ?6,054, sales of 419 units, and a 29% change in costs or demand. Which option best applies Explain dangers of poor customer service, including dissatisfied customers, poor word of mouth and reduced revenue?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
Good customer services
Question
- A. Use customer service to judge unit contribution, lenders impact, and the business objective in Customer service methods and impacts.
- B. Give only a definition of Good customer services without using the case evidence.
- C. Treat revenue and profit as identical and ignore the effect on lenders.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use customer service to judge unit contribution, lenders impact, and the business objective in Customer service methods and impacts.
Explanation
The option is correct because Use customer service to judge unit contribution, lenders impact, and the business objective in Customer service methods and impacts. The case evidence gives ?7,554, 419 units, and 29%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse revenue and profit, miss the lenders, or ignore the business objective.
Common mistake
Customer service methods and impacts common mistake 1
Giving a vague answer instead of directly addressing: Explain dangers of poor customer service, including dissatisfied customers, poor word of mouth and reduced revenue..
Answer by clearly explaining how to explain dangers of poor customer service, including dissatisfied customers, poor word of mouth and reduced revenue..
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