Question detail
MetroMove serves small retailers while taking a loan; the case evidence includes capacity utilisation of ?4,720, sales of 660 units, and a 15% change in costs or demand. Which option best applies Explain how satisfying customer needs can increase sales, support the marketing mix, avoid costly mistakes and improve competitiveness?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
Identifying and understanding customers
Question
- A. Use sales, marketing mix, customer needs to judge capacity utilisation, managers impact, and the business objective in Customer needs.
- B. Give only a definition of Identifying and understanding customers without using the case evidence.
- C. Treat break-even and profit as identical and ignore the effect on managers.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use sales, marketing mix, customer needs to judge capacity utilisation, managers impact, and the business objective in Customer needs.
Explanation
Choose this response because Use sales, marketing mix, customer needs to judge capacity utilisation, managers impact, and the business objective in Customer needs. The case evidence gives ?6,220, 660 units, and 15%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse break-even and profit, miss the managers, or ignore the business objective.
Common mistake
Customer needs common mistake 1
Giving a vague answer instead of directly addressing: Explain how satisfying customer needs can increase sales, support the marketing mix, avoid costly mistakes and improve competitiveness..
Answer by clearly explaining how to explain how satisfying customer needs can increase sales, support the marketing mix, avoid costly mistakes and improve competitiveness..
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