Question detail
BeanBarn serves online shoppers while training staff; the case evidence includes customer retention of ?5,271, sales of 216 units, and a 22% change in costs or demand. Which option best applies Explain how satisfying customer needs can increase sales, support the marketing mix, avoid costly mistakes and improve competitiveness?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
Identifying and understanding customers
Question
- A. Use sales, marketing mix, customer needs to judge average order value, shareholders impact, and the business objective in Customer needs.
- B. Give only a definition of Identifying and understanding customers without using the case evidence.
- C. Treat internal and external finance as identical and ignore the effect on shareholders.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use sales, marketing mix, customer needs to judge average order value, shareholders impact, and the business objective in Customer needs.
Explanation
The answer is commercially strongest because Use sales, marketing mix, customer needs to judge average order value, shareholders impact, and the business objective in Customer needs. The case evidence gives ?6,771, 216 units, and 22%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse internal and external finance, miss the shareholders, or ignore the business objective.
Common mistake
Customer needs common mistake 1
Giving a vague answer instead of directly addressing: Explain how satisfying customer needs can increase sales, support the marketing mix, avoid costly mistakes and improve competitiveness..
Answer by clearly explaining how to explain how satisfying customer needs can increase sales, support the marketing mix, avoid costly mistakes and improve competitiveness..
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