BrightBake serves repeat customers while raising prices; the case evidence includes unit contribution of ?8,425, sales of 505 units, and a 34% change in costs or demand. Explain how the business should respond to Explain how advances in ICT have allowed customer services to develop through websites, e-commerce and social media.

Separate the trade-offs before concluding. Apply social media, ICT, e-commerce, websites to BrightBake serves repeat customers while raising prices, then explain how the decision changes gross profit margin, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for local community, uses figures such as ?11,825 or 34%, and reaches a supported judgement based on the business objective.

Build the answer from the scenario. This explanation is anchored to Customer service and ICT and Good customer services because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates stakeholders and shareholders, which helps the final judgement stay precise.