Question detail
CycleNest serves online shoppers while training staff; the case evidence includes customer retention of ?6,803, sales of 868 units, and a 16% change in costs or demand. Which option best applies Explain how advances in ICT have allowed customer services to develop through websites, e-commerce and social media?
Try the question, check the answer, then read the explanation to understand the curriculum point.
At a glance
MCQ
Type
practice
Style
Topic
Good customer services
Question
- A. Use social media, ICT, e-commerce, websites to judge cash inflow, employees impact, and the business objective in Customer service and ICT.
- B. Give only a definition of Good customer services without using the case evidence.
- C. Treat cash flow and profit as identical and ignore the effect on employees.
- D. Choose the largest sales figure without checking costs, finance, or context.
Answer
The correct option is: Use social media, ICT, e-commerce, websites to judge cash inflow, employees impact, and the business objective in Customer service and ICT.
Explanation
This answer fits the scenario because Use social media, ICT, e-commerce, websites to judge cash inflow, employees impact, and the business objective in Customer service and ICT. The case evidence gives ?8,303, 868 units, and 16%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse cash flow and profit, miss the employees, or ignore the business objective.
Common mistake
Customer service and ICT common mistake 1
Giving a vague answer instead of directly addressing: Explain how advances in ICT have allowed customer services to develop through websites, e-commerce and social media..
Answer by clearly explaining how to explain how advances in ICT have allowed customer services to develop through websites, e-commerce and social media..
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