RiverRun Catering serves price-sensitive customers while using retained profit; the case evidence includes break-even output of ?5,929, sales of 99 units, and a 20% change in costs or demand. Evaluate how the business should respond to Explain how advances in ICT have allowed customer services to develop through websites, e-commerce and social media.

Build the answer from the scenario. Apply social media, ICT, e-commerce, websites to RiverRun Catering serves price-sensitive customers while using retained profit, then explain how the decision changes break-even output, costs, revenue, cash flow, or stakeholder outcomes. A balanced response considers both the benefit and the risk for local community, uses figures such as ?9,329 or 20%, and reaches a supported judgement based on the business objective.

Anchor the response in evidence. This explanation is anchored to Customer service and ICT and Good customer services because it links the command word to scenario evidence, commercial reasoning, financial impact, and stakeholder consequences. It also separates revenue and profit, which helps the final judgement stay precise.