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BeanBarn serves online shoppers while training staff; the case evidence includes customer retention of ?9,132, sales of 507 units, and a 17% change in costs or demand. Which option best applies Explain how advances in ICT have allowed customer services to develop through websites, e-commerce and social media?

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At a glance

MCQ

Type

practice

Style

Topic

Good customer services

Question

  1. A. Use social media, ICT, e-commerce, websites to judge supplier lead time, customers impact, and the business objective in Customer service and ICT.
  2. B. Give only a definition of Good customer services without using the case evidence.
  3. C. Treat internal and external finance as identical and ignore the effect on customers.
  4. D. Choose the largest sales figure without checking costs, finance, or context.

Answer

The correct option is: Use social media, ICT, e-commerce, websites to judge supplier lead time, customers impact, and the business objective in Customer service and ICT.

Explanation

The option is correct because Use social media, ICT, e-commerce, websites to judge supplier lead time, customers impact, and the business objective in Customer service and ICT. The case evidence gives ?10,632, 507 units, and 17%, so the answer must explain the commercial effect rather than repeat a definition. The distractors are weaker because they confuse internal and external finance, miss the customers, or ignore the business objective.

Common mistake

Customer service and ICT common mistake 1

Giving a vague answer instead of directly addressing: Explain how advances in ICT have allowed customer services to develop through websites, e-commerce and social media..

Answer by clearly explaining how to explain how advances in ICT have allowed customer services to develop through websites, e-commerce and social media..

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